Sporting News: Troy Machir
Ranking the most popular minor league baseball teams on Twitter
Applications like Twitter and Facebook allow teams and organizations to build and develop their brand away from the field. But as important as it is for the teams at the highest level, it is even more critical for minor league teams, which need to sell a product that doesn’t have the same level of talent as the major professional teams.
So how do we know which minor league teams are the most successful? Well, attendance figures and ticket sales are certainly one way of figuring it out, but dominating social media is one of the best ways to separate yourself from the competition.
There are more than 160 minor league baseball teams.
Read the complete top 10 list here.