The Columbus Crew sent out an invitation to select stakeholders announcing the date for the long planned unveiling of the team’s new logo and brand. The “Save the Date” says the team will be hosting a party on Wednesday, October 8th.
There had been some rumor that the team may consider changing the name, but that looks unlikely as the invitation contains the team name and boldly proclaims “A New Crew” at the top. The straightforward design of the invitation doesn’t tip the team’s hand much. It is sparely designed with black sans-serif lettering over a yellow diamond patterned field. The new font has been used in Crew marketing recently and is a marked change from the Copperplate Gothic that has featured on the word-marks since the team’s inception. The underlying design could be a reference to the checkerboard pattern that appears in soccer logos around the world or was just picked to provide visual interest.
We can’t wait to see their new look!