New Crew ditched ode to manufacturing logo
These aren’t your dad’s Columbus Crew any more.
A new owner, a new coach, a new style of play. And today they have a new name and logo.
The club, which beginning in 2015 will officially be known as Columbus Crew Soccer Club or Columbus Crew SC, unveiled a new brand identity on Wednesday night in downtown Columbus and the guys in the hard hats – a staple of the club’s logo since the 1996 inaugural season – will be a thing of the past come next year.
The new Crew logo maintains the club’s traditional black and gold colors, but it now takes on a circular shape, designed to recognize the city’s German heritage given the predominant tradition of circular crests in the German Bundesliga. The two rings that make up the circular badge also form an “O” which mirrors the “O” in the Ohio State flag.
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